What Value Are You To Your Government Client

In-House Solutions on the Rise

Governments are hesitant about hiring consultants right now. Rather than reflexively hiring consultants to get a job done, they’re increasingly looking to build their in-house skills or allowing staff to move between teams to fill their skill gaps.

Challenge and the Opportunity

Yes, this presents a big challenge for keeping your business running, but it’s also a call to arms to do better work.

Defining True Value

The question you need to ask yourself is this: what value do I bring that the government can’t provide for themselves? Value isn’t just about the dollars you charge – it’s about giving the client something they couldn’t do without you. This has to be more than churning out the same old comms and engagement plan because this is something they can do for themselves.

The Untapped Potential: Truly Engaging Diverse Voices

I think communications and engagement consultants can bring a tonne of value by delivering something we’ve never done that well: truly engaging with the diverse voices in the community, particularly those ‘unheard voices’: young people, culturally and linguistically diverse communities etc.

The Missing Link: Robust Methodolgies

It’s not for lack of trying or caring that we haven’t done this well. It’s for lack of robust methodologies that show how we’ve reached out to our community’s unique demographics and whether we were successful in reaching them.

Introducing Scopomap: Data-Driven Solutions for Enhanced Value

We created Scopomap to help to you do better work and bring more value to your client through a more sophisticated approach to data.