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Government reliance on consultants is waning as they prioritize building internal skills. To stay competitive, consultants must offer unique value beyond basic services like comms and engagement plans. The author argues that true value lies in effectively engaging diverse and often overlooked community voices. The lack of robust methodologies for reaching these demographics is identified as a key challenge. Scopomap, a data-driven tool, is presented as a solution for consultants to demonstrate their value through sophisticated community engagement.

Planning a doorknock can be deceptively tricky, often leading to one of the biggest errors—over-estimating the area you can cover. However, with the right strategies, it doesn't have to be. Discover how to accurately estimate your doorknocking route by focusing on property numbers rather than geographic size. Learn how to leverage tools like Scopomap for precise property and demographic insights, significantly influencing conversation times and outcomes.

Oliver Young explains how traditional community feedback methods often lead to over-representation of certain demographic groups, particularly white, middle-aged, and elderly Australians. This imbalance results in skewed data that doesn't accurately reflect the entire community's views.

Martinus, a major Australian railway company, faces challenges in accurately identifying and contacting residents near their large-scale Inland Rail project in regional New South Wales. Traditional methods like using Google Maps are unreliable due to inaccurate or missing address data in these areas. Scopomap provides a solution by offering accurate address data, ensuring Martinus can effectively communicate with potentially impacted property owners. This partnership allows for proactive community engagement and demonstrates the importance of reliable data in large infrastructure projects.