Take The Guesswork Out Of Marketing

Turn ABS data into marketing insights with Bruce AI and mapping tools.

Find the right people

Pinpoint your ideal audience with heatmaps, filters, or Bruce AI. Target by age, income, language, household type, and dozens of other indicators.

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Create custom personas that feel real

Convert raw ABS data into representative personas to help you craft sharper messages and anticipate responses.

Run focus groups, without the cost

Test ideas with a simulated focus group of representative personas. Get the same insights you’d expect from live research, without the budget or hassle.

Get addresses of your target market

Get addresses for letterboxing or direct mail to high-potential customers. You can also import addresses into your CRM e.g. Salesforce, Simply Stakeholders etc.

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Smarter marketing with Bruce AI

Ready to grow your campaign results?

Use Bruce AI and ABS data to find the right audience, generate realistic personas, test messaging, and export addresses.