Understand your communities. Plan better

Get community data for the neighbourhood, precinct or catchment you're working with, not just the suburb or LGA.

Understand any part of your LGA

Draw the exact area you want to understand and get detailed insights into who lives there.

Image of a custom area drawn on a map
Image of a radius map
Image of a radial line map

Plan for places and services

Understand the people who live within a neighbourhood, precinct or service catchment, including where different groups are concentrated.

Use this data to inform place-based planning, community services and investment.

Image of a heatmap showing where a group is concentrated within an area
Image of an area with demographic filters applied

Test ideas with community personas

Explore how different people in your community might respond to a plan, policy or service change.

Get Bruce to create representative AI personas to explore different perspectives, identify potential issues and inform the development of your plan, policy or engagement approach.

Image of Bruce generating sample personas representative of key cohorts
Image of Bruce running a focus group with generated personas

See who you heard from and who you're missing

Create surveys linked to your project area's demographics and see how representative your respondents are of the local community.

Image of survey responses mapped across a project area
Image of a representation score showing how representative survey respondents are
    Local Councils | Understand Your Communities